Self Employed Is Now Entrepreneur Stories, Here's Why We Made the Change

When we built Self Employed, the goal was simple: create a space for the people who chose to bet on themselves. Freelancers. Independent contractors. Solopreneurs. People who walked away from a salary and built something of their own.

Over time, something shifted.

The audience grew. The conversations deepened. And the content that resonated most wasn't motivational quotes or hustle culture mantras — it was stories. Real stories. The founder who lost everything and rebuilt. The entrepreneur who turned down a $10 million acquisition and regretted it. The CEO who missed a deal of a lifetime because he wasn't checking his DMs.

That's when we knew Self Employed had outgrown its name.

The rebrand to Entrepreneur Stories isn't a pivot. It's an evolution.

Same entity. Same team. Same mission. Zefs Capital Pte. Ltd. is transitioning its LinkedIn presence from Self Employed to Entrepreneur Stories under the same unified ownership and leadership.

The Self Employed page will remain live as a permanent record of where this all began — 1.8 million people, years of community building, and a legacy worth preserving. But all future content, stories, and editorial work will live on Entrepreneur Stories going forward.

What changes is the focus — from broad independent worker content to serious, journalism-style storytelling about the people building companies. One deeply reported founder narrative every week. No fluff. No sponsored inspiration. Just the unfiltered reality of what it takes to build, lose, and rebuild a business.

Why we're being transparent about this:

Because our audience deserves to know. The 1.8 million people who followed Self Employed didn't follow a logo — they followed a point of view. Entrepreneur Stories carries that same point of view forward, with sharper focus and higher editorial standards.

This is the next chapter. And we're glad you're in it.